CakeCraft was a delicious project for Teyoi!

 

Our Client offers extensive line of baking and decorating products from rolled fondant to sprinkles for all baking needs. The brand exists in many markets such as the United States, United Kingdom, Australia, Japan, and across Europe. It has been on the market for over 30 years and it has succeeded in maintaining a fair brand equity.

 

 However, with all the new comers on the market CakeCraft became outdated in terms of branding, not to forget that a new operational branch was established in Texas late 2017.

 

This is where the role of Teyoi comes in for rescue!

Teyoi focused on brand innovation while keeping the identity of CakeCraft.

Since we were working on the candy line and CakeCraft, we wanted to bring its core back to life. Hence, while creating the Logo, the packaging and designing the website along with the online media, we made sure to make it look delicious, trendy, sweet, easy on the eyes and colorful!

 

Throughout our consultation, we initialized a rigorous gap analysis where we detected the different areas of development of the brand that Teyoi’s team needed to tackle in order to maintain and gain market share.

 

Teyoi developed a corporate brand manual containing guidelines for corporate identity applications. It is used as an identity management tool throughout the brand application phase that follows the implementation.

 

We proudly announce that our hard work, starting from consultation & strategic planning and ending with application & implementation, paid off as several big retail chains are officially distributing CakeCrafts products.